University of Split

As part of my branding module, this project involved collaborating with the University of Split on a university rebranding initiative. The brief was to make the logo and brand of the university feel more modern. My idea for this design was to incorporate various elements of what university is about. In order to do this I envisioned that each shape that makes up components of the logo would represent a certain aspect of what university offers to a student. The colours chosen for each element were used as they are symbolic of the word that they stand behind.