Corney & Barrow
E-Commerce
During my time at Reach Studios, I led the design of a full website redesign for Corney & Barrow, one of the UK’s longest-standing wine merchants. I was involved from the initial discovery workshop through to the final website build.
Corney & Barrow approached Reach Studios seeking a modern redesign of their outdated and overly traditional website. Their goal was to broaden their appeal and attract a wider audience—specifically targeting a younger generation of wine enthusiasts and a high-net-worth Asian UK demographic.
In the discovery phase, I worked closely with stakeholders to define detailed buyer personas, which helped inform the design direction and ensure the new UI and user experience resonated with their evolving customer base. The result was a more contemporary, intuitive interface aligned with their premium brand image and future growth goals.
